THE Team

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Brett benjamin

Owner/master fitter and builder

Brett Benjamin is a California native who had always planned on pursuing a career in the medical field. However, while studying Biochemistry and Statistics in preparation for medical school, he noticed his passion for golf growing in ways he had never expected. After college Brett decided to enter the golf industry, where he used his background in science to discover new ways of approaching the golf equipment space.

Brett always brings a very scientific approach to fittings, focused on real data, not marketing or sales pitches. Brett learned his initial skills in club assembly from local master craftsmen Bill Kepler and Darron Degeorgis, who are both ranked among the “Top 100 fitters in the country”. After exploring new methods of club customization, he continued developing his skills as he worked for Titleist, side by side with some of the most well known names in the golf industry.

While working for Titleist, Brett gained a following of golfers throughout Northern California who were impressed by the quality of his fittings and his understanding of club dynamics. In the years that followed, Brett has had the privilege of building countless clubs for pros, collegiate golfers, and aspiring professionals.

Fitness is another area of expertise Brett possesses, as he was a multi-sport athlete in High School and worked as a Certified Fitness Trainer while in college. His experience has afforded him a deep understanding of physical limitations, injuries, immobility, etc. and how those factors affect the swing and fitting process. 

 
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joanna schulz

Business manager

Joanna Schulz has a passion for helping golfers reach their goals, both on and off the course. She holds bachelor degrees in Microbiology/Psychology from the University of California at Davis, as well as an MBA from the University of Houston. After working for World Wide Golf for several years, Joanna was recruited to manage BB Golf, where she enjoys keeping in touch with clients and hearing how their games have changed in ways they never thought were possible. 

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Patricia stern

marketing director

Patty Stern is a graduate of the University of Illinois at Champaign-Urbana and has a played a key role in many successful start-up companies in California and nationwide.  Several of her start up companies have moved on to join some of the country’s leading S&P 500 organizations.  Patty’s core strengths are in organization and contracts/negotiations.  She brings an experienced and unique perspective to young companies.  We are excited to have her onboard.